MX23RW : Wednesday, May 15 12:55:25| >> :120:22594:22594:

Sheffield United co-owner hopeful record sponsorship deal is only the start

Sheffield United co-owner hopeful record sponsorship deal is only the start
© Reuters
The Blades are keen to capitalise financially on their Premier League status.

Co-owner Kevin McCabe is optimistic Sheffield United's record shirt deal with global financial broker Union Standard Group will lead to more lucrative sponsorship agreements.

The exact value of the partnership has not been disclosed, but it represents the biggest sponsorship deal in the club's history and will run for three years.

The deal will see USG have their logo on both the club's shirt front and sleeves and the financial boost for the Blades has been described by the club as "significant."

McCabe, who was in Hong Kong last week to help finalise the agreement with the Australia-based firm, said: "It's a record-breaking deal for United. Compared to deals we've had in the Championship it must be 20-fold. It's a fantastic deal.

"What we need is the spin-off and having USG as our shirt sponsor should and will, due to the connections they may have, bring other sponsors from other countries.

"That has to be achieved by us more and more. The first exhibit of that is this shirt sponsor.

"It's about learning what we have now got in Premier League football to make even more from corporate sponsorships. The minute we were promoted, we had people on the phone. It didn't take long.

Kevin McCabe
Kevin McCabe is looking to prepare Sheffield United for the Premier League (Mike Egerton/PA)

"We could have had maybe another dozen to look at if we had wanted to, but we got there in a deal that is cracking for the club.

"But we have got to get our skates on. We must not lose the opportunity as it comes because we are in one league. So lets get five or six more deals like this one and then you have got a lot more money for players."

The Blades, back in the Premier League for the first time since 2007, have yet to make a signing this summer but boss Chris Wilder is hopeful of a breakthrough soon.

Press Association Sport understands the club are in dialogue with QPR about a possible deal for winger Luke Freeman, while Wilder is also keen to bring Manchester United goalkeeper Dean Henderson back to Bramall Lane.

Dean Henderson in training with the England U21 team
England U21 goalkeeper Dean Henderson was an influential Blades loanee last season (Nick Potts/PA)

Swansea striker Oli McBurnie and Brentford forward Neal Maupay have also been heavily linked with Wilder's side.

"We have identified players. We want players of a certain age with a hunger and desire to go and compete in the Premier League and prove themselves," said Wilder.

"There have been a lot of names bandied about but we are working away and are confident about the ones we have targeted. We are an attractive club to come to.

"We are hopeful now everybody is coming back from holidays and breaks and I think in the next week or two that everything will kick on and we are confident we will start seeing some names come in and that we will get deals done permanently."

ga('create', 'UA-72310761-1', 'auto', {'name': 'pacontentapi'});
ga('pacontentapi.set', 'referrer', location.origin);
ga('pacontentapi.set', 'dimension1', 'By Sean Taylor, Press Association Sport');
ga('pacontentapi.set', 'dimension2', '052bcf7c-acb7-4741-a130-df36d4501497');
ga('pacontentapi.set', 'dimension3', 'paservice:sport,paservice:sport:football,paservice:sport:uk');
ga('pacontentapi.set', 'dimension6', 'story');
ga('pacontentapi.set', 'dimension7', 'composite');
ga('pacontentapi.set', 'dimension8', null);
ga('pacontentapi.set', 'dimension9', 'sport:football');
ga('pacontentapi.send', 'pageview', { 'location': location.href, 'page': (location.pathname + location.search + location.hash), 'title': 'Sheffield United co-owner banking on knock-on effect of USG sponsorship'});

ID:362916: cacheID:362916:1false2false3false:QQ:: from db desktop :LenBod:restore:8881:
Restore Data
Share this article now:
Huddersfield captain Jonathan Hogg pictured in January 2019
Read Next:
Sheffield 'chasing Huddersfield midfielder'
>
rhs 2.0
Today's games header
Tables header RHS
TeamPWDLFAGDPTS
1Manchester CityMan City37277393336088
2Arsenal37275589286186
3Liverpool372310484414379
4Aston Villa37208976562068
5Tottenham HotspurSpurs371961271611063
6Newcastle UnitedNewcastle361761379572257
7Chelsea361691173611257
8Manchester UnitedMan Utd36166145256-454
9West Ham UnitedWest Ham371410135971-1252
10Brighton & Hove AlbionBrighton361212125458-448
11Bournemouth37139155365-1248
12Crystal Palace371210155258-646
13Wolverhampton WanderersWolves37137175063-1346
14Fulham37128175159-844
15Everton37139153949-1040
16Brentford37109185461-739
17Nottingham ForestNott'm Forest3789204766-1929
18Luton TownLuton3768235081-3126
RBurnley3759234076-3624
RSheffield UnitedSheff Utd37372735101-6616


Sports Mole provides in-depth previews and predictions for every match from the biggest leagues and competitions in world football.
Argentina's Lionel Messi kisses the World Cup trophy after collecting the Golden Ball award on December 18, 2022Sign up for our FREE daily preview newsletter direct to your inbox!