Crystal Palace co-chairman Steve Parish says that the club can realistically target winning the Premier League title in the next decade once they receive their new investment.
New York businessmen Josh Harris and David Blitzer will reportedly complete a £100m investment deal into the club which will see them hold equal 18% stakes alongside Parish.
Parish says that the way in which investment transformed the fortunes of clubs such as Chelsea and Manchester City, along with Palace's own progress over the last 20 years, show that the sky can be the limit after the deal is completed.
He told The Sun: "I am not saying that this investment will see us lift the title next season but in 10 to 15 years we can win the Premier League.
"I remember watching us play Chelsea at Stamford Bridge in 1995 in the Premier League and the gate was 14,130. 10 years later they won the title and have gone on to win the Premier League four times, become European champions and grow into one of the world's biggest clubs. Look at Manchester City too.
"We cannot match the money that these clubs are paying now but must get into a position where we also can go for the title. What is the point of being in the game if you are not trying to win things?"
Parish also pointed to plans to use some of the investment money to expand Selhurst Park as a factor which can drive them on to unprecedented success in the not-too-distant future.
"The stadium is essential," he added. "It is not just the stuff like more fans and revenue. It will change the perception of the club — how people feel and talk about it when they visit or play there or talk about our chances of winning a match.
"It will improve our recruitment opportunities and our top players will want to stay. You cannot just carry on punching above your weight year in, year out with a sub-standard facility."
Palace, whose highest league finish in their history was third place in 1990-91, currently sit four points off a European spot in eighth in the league table ahead of their trip to Everton on Monday night.
