The live launch show for the upcoming revival of Big Brother will reportedly be broadcast on ITV1.
The iconic reality show is making a return to UK screens in October for a new six-week run on ITV2 and ITVX, five years after it was axed by Channel 5.
According to The Sun, ITV is determined to give the format every chance of success and has therefore decided to air the opening episode on its flagship channel.
A source told the newspaper: "ITV wanted to make sure the comeback landed with a bang so they will kick things off by giving it the most high-profile spot possible.
"They're hoping that a sensational start will hook the maximum number of viewers on the main channel, then bring them across to ITV2 for the rest of the series.
"This is something which has never been done before. Even when Love Island was at the height of its pulling power, it never had a launch show on ITV1.
"Bosses really want the BB reboot to work and are hoping it will prove just as sensational as when it first launched 23 years ago."
The show, which will be co-hosted by AJ Odudu and Will Best, has already been recommissioned by ITV for another six-week series in 2024.
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